25 Years of Beauty

FACE Stockholm is the only  Swedish cosmetics company to give you makeup and skin care that is true to the Swedish beauty ideal—natural, trend-forward, simple,clean, gorgeous and fun!

FACE Stockholm offers a spectacular range of colors and uses only the highest quality and most natural ingredients. With more than 200 lip shades, over 150 eye shadows, blushes, foundations, powders, professional makeup tools, and a natural skin care line, we are eco-conscious, using minimal and recycled packaging and never testing on animals.

Every FACE Stockholm store is staffed with professional makeup artists who are the top talent in the business, yet are unpretentious and approachable and will give you a makeup lesson that looks like YOU! Our intimate retail spaces create a friendly, easy atmosphere, where you will find the products that help you look your best.

Owned and operated by Gun Nowak and her daughter Martina Arfwidson, their personal journeys guide the philosophy of Face Stockholm. They find as much inspiration for colors and ingredients from trekking to meet the Dalai Lama in Dharamsala or antique shopping in Sweden, as they do walking down the street in New York City.